Learned about a new trend: Some marketing agencies are partnering with hundreds of "influencers" and distribute (paid, undisclosed) videos to them (eg podcasts) to clip and repost, making it look like organic interest
Apparently inspired by Cluely
What is real traction anymore
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One Sentence Summary
Gergely Orosz highlights a growing trend where marketing agencies pay influencers to repost undisclosed video clips to simulate organic traction.
Summary
The tweet exposes a deceptive marketing tactic where agencies distribute paid, undisclosed content (like podcast clips) to hundreds of influencers. These influencers then repost the content to create an illusion of genuine, organic interest or 'viral' traction. This trend, reportedly inspired by companies like Cluely, raises questions about the authenticity of online engagement and metrics.
AI Score
82
Influence Score 38
Published At Today
Language
English
Tags
Marketing Trends
Influencer Marketing
Organic Growth
Social Media Ethics
Cluely