Title: Heuristic: Beware of 'Innovation' | BestBlogs.dev
URL Source: https://www.bestblogs.dev/status/2034639964319654041
Published Time: 2026-03-19 14:35:43
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Heuristic: Beware of 'Innovation'
Heuristic: Beware of 'Innovation'
 ### Paul Graham@paulg
A rule of thumb that has served me well: Beware of anything with "innovation" in the name.
Mar 19, 2026, 2:35 PM View on X
133 Replies
30 Retweets
564 Likes
21.7K Views  Paul Graham @paulg
One Sentence Summary
Paul Graham advises caution regarding any entity or project that explicitly markets itself as 'innovation'.
Summary
Paul Graham shares a concise heuristic suggesting that projects or companies branding themselves with the word 'innovation' are often suspect. This reflects a common sentiment in startup culture that true innovation is usually quiet and unbranded, rather than performative.
AI Score
78
Influence Score 148
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English
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Paul Graham
Heuristics
Business Strategy
Innovation
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