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Decoding X's Revenue Sharing Algorithm Update: Trends Toward Localization and Decentralization

Decoding X's Revenue Sharing Algorithm Update: Trends Toward Localization and Decentralization

@op7418

Twitter 的分成收益算法又要改了，会提高本地区曝光的权重

同样的浏览，如果你的受众跟你的语言、地区或者相邻国家一致，那么你的分成比例就是正常的

如果你的内容受众和你所在的地区、所发的语言不一致，那你获得的收益就会大幅减少。

就比如说你是个中国人，所在地区是中国或者是日本，但你每天发关于美国政治的内容，那这部分受到的影响就会比较大。

Twitter 主要是为了减少境外运作的账号，不让那些海外的账号通过讨论美国内容去赚钱。

但很多人质疑，他们国家本来 Twitter 的受众就少，如果按这样的逻辑，他发的内容在他本国就几乎没人看，那他的收益肯定会大幅减少。

短期来看，这会减少一些境外账号的攻击行为，以及针对美国政治的套利行为。

长期来看，这会让 Twitter 更加本地化和多中心化。但主要的影响，还是那些所在国家人数较少的创作者。

如果他考虑语言的权重比较多，对于中文社区的推特用户（或者说中文社区的用户）来说，影响就不大，因为我们本来受众就是这么多。Show More

!Image 3: Tweet image

!Image 4: Nikita Bier

#### Nikita Bier

@nikitabier · 7h ago

Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X:

We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people who speak your language.

While we appreciate everyone's opinion on American politics, we hope this will disincentivize gaming the attention of US or Japanese accounts and instead, drive diverse conversations on the platform.

We invite creators to start building an audience locally. X will be a much richer community when there's relevant posts for people in all parts of the world.Show More

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One Sentence Summary

X is updating its revenue sharing algorithm to prioritize impressions from the creator's home region and same-language audience, aiming to curb cross-regional traffic arbitrage.

Summary

This tweet analyzes X's latest revenue sharing algorithm adjustment. X is increasing the weight of impressions from the creator's home region, neighboring countries, and same-language audience, intending to reduce the number of overseas accounts gaming the system by posting on popular topics like US politics. The author notes that while this will curb arbitrage in the short term, it will drive the platform toward localization and decentralization in the long term, while highlighting potential revenue volatility for creators with smaller local audiences. This analysis helps creators understand the impact of policy changes on their content strategy.

AI Score

80

Influence Score 7

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Decoding X's Revenue Sharing Algorithm Update: Trends Tow...