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Critique of X's New Regional Revenue Sharing Model
Critique of X's New Regional Revenue Sharing Model
 ### Aadit Sheth@aaditsh
This reads like “make X more global,” but the spreadsheet is still screaming “US dependency.”
The real mechanism here is revenue concentration risk:
- Only ~14% of users are in the US, but they drive 50%+ of X’s revenue
- Even with a rebound, 2025 revenue is projected around $2.9B vs $5B in 2021 – still ~40% smaller
- Traffic is skewed too: between late 2023 and mid‑2024, ~23% of visits came from the US, 16% from Japan
US/Japan brands fund the platform → creators everywhere chase US/Japan impressions → US politics becomes the default growth hack → local languages, economies, and stories get pushed to the edges.
The “pay more for home-region impressions” rule is basically trying to invert that math:
Local business demand → local ad budgets → local creators talking about their actual lives
But here’s the part no one wants to say out loud:
You can’t tell creators “serve your local market” when the ad product, sponsor demand, and payouts are still priced off US CPMs, US elections, US brands.
Until X builds real regional ad liquidity and pricing (closer to how TikTok runs country-level creator funds), this kind of change looks less like “global empowerment” and more like a stealth tax on anyone who wasn’t lucky enough to be born in a high‑yield market.Show More
#### Nikita Bier
@nikitabier · 1d ago
Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X:
We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people who speak your language.
While we appreciate everyone's opinion on American politics, we hope this will disincentivize gaming the attention of US or Japanese accounts and instead, drive diverse conversations on the platform.
We invite creators to start building an audience locally. X will be a much richer community when there's relevant posts for people in all parts of the world.Show More
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Mar 26, 2026, 4:30 AM View on X
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1,767 Views  Aadit Sheth @aaditsh
One Sentence Summary
Aadit Sheth argues that X's new regional revenue sharing policy fails to address the underlying issue of revenue concentration, potentially penalizing creators in non-US/Japan markets.
Summary
The tweet provides a critical analysis of X's recent policy change to prioritize home-region impressions for revenue sharing. The author contends that the platform's fundamental problem is revenue concentration, where US and Japanese users drive the vast majority of income. Without building regional ad liquidity and adjusting CPM structures, the author argues this policy acts as a 'stealth tax' on creators in other regions rather than true empowerment.
AI Score
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Influence Score 3
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CreatorEconomy
PlatformEconomics
RevenueSharing
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