Title: 4 元就能买一杯星巴克？“秋天第一场商战”上热搜，星巴克被“打”到瑞幸价 | BestBlogs.dev
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Published Time: 2026-08-08 22:05:00
Markdown Content: 76
Around the Start of Autumn, price wars among food delivery platforms intensify, with Taobao Flash Sales and Meituan pushing Starbucks prices down to the 12.9 元 to even 4 元 range via discounts and vouchers, shifting instant retail competition toward higher‑ticket markets. 
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每日经济新闻 2026-08-08 22:05 四川
每日经济新闻（微信号：nbdnews）
近日，随着立秋时节到来，“秋天的第一杯奶茶”建立起的营销心智让部分奶茶店再度迎来“爆单”。
图片来源：视觉中国（图文无关）
不过，伴随着外卖大战进入新阶段，第一财经记者发现，奶茶“零元购”少了，相反，外卖平台将商战打到了星巴克，背后是即时零售竞争转向高客单市场。
当天下午，“星巴克 秋天第一场商战”登上热搜，多位网友反馈以十元以下的价格买到了星巴克，一些用户晒出的订单在4元、6元左右。
星巴克在这场商战中被打到了瑞幸价。记者查看发现，淘宝闪购在星巴克单杯特价5折、7.5折的基础上，叠加平台优惠券，用户普遍能够以低于5折的价格购入活动款式星巴克，美团则直接推出了12.9元的“秋天的第一杯星巴克兑换券”，与部分款式的瑞幸兑换券同价。
（免责声明：文章内容和数据仅供参考，不构成投资建议。投资者据此操作，风险自担。）
Key Quotes
> In this commercial battle, Starbucks has been driven down to Luckin's price level.
> Zero-yuan milk-tea offers have become scarce; instead, food-delivery platforms have taken the battle to Starbucks, reflecting the shift of instant-retail competition toward higher-ticket markets.
Tags
Instant Retail
Coffee Market
Price War
Food Delivery Platform
Starbucks
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