Title: AI 女主角“方桃子”代言广告视频，已下架 | BestBlogs.dev
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Published Time: 2026-08-09 12:47:00
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AI 女主角“方桃子”代言广告视频，已下架
The AI short‑drama female lead “Fang Taozi” released a contact lens ad, sparking controversy over “virtual humans lacking real experience”; the ad video has been taken down. Legal analysis: AI digital humans lack legal personality and cannot serve as ad endorsers, and advertisers remain responsible for the authenticity of the content. Follow·
Today·880 words (about 4 min)
AI Summary & Key Points
Summary
Recently, the female lead “Fang Taozi” from the AI short drama “The Girl Who Was Fired” posted a contact lens advertisement on a short‑video platform, using a storyline‑based promotion format and verbally stating “It feels comfortable even after a whole day” and “High‑light alignment set, no shift when blinking”. Netizens questioned that the AI virtual human lacks real eyes and cannot try on contact lenses, making a genuine user experience impossible. On August 7, the related advertisement video was found to have been taken down. The report further outlines the legal controversy: the brand’s local market supervision hotline indicated that the matter has been transferred to the Market Supervision Administration of Langya District, Chuzhou City; lawyers cited the Advertising Law, stating that an ad endorser must be a natural person, legal entity, or other organization other than the advertiser, and AI digital humans do not possess independent legal personality and cannot serve as ad endorsers; purely virtual images are not subject to the endorser provisions, but the advertiser must still be responsible for the truthfulness of the ad content, otherwise they will bear liability for false advertising and related legal responsibilities.
Main Points
* 1. AI virtual human “Fang Taozi” endorsing a contact lens ad was questioned for lacking real experience, and the related video has been taken down.
Netizens pointed out that the virtual human has no real eyes, cannot try on contact lenses, and therefore cannot have a genuine “wearing it for a day feels comfortable” experience, prompting discussion on the boundaries of AI endorsement.
* 2. AI digital humans lack legal personality and cannot become ad endorsers as defined by the Advertising Law.
The Advertising Law defines an endorser as a natural person, legal entity, or other organization, other than the advertiser, who recommends a product or service in their own name or image; AI virtual humans are not included.
* 3. The advertiser must still be responsible for the truthfulness of the ad content, and false advertising will incur legal liability.
Even if AI characters are not subject to the endorser provisions, when the ad content is false or misleading, the responsible party remains the advertiser, and regulatory handling has been transferred to the local market supervision bureau.
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每日经济新闻 2026-08-09 12:47 四川
每日经济新闻（微信号：nbdnews）
近日，AI短剧《被裁掉的女孩》女主角“方桃子”在短视频平台主页上发布美瞳广告视频，引发热议。
据报道，8月7日，有媒体记者检索发现，“方桃子”主页的相关广告视频已无法搜索到。
图为“方桃子”账号发布视频宣传美瞳产品。
在8月初发布的一条商业推广视频中，“方桃子”口播该美瞳“戴了一天都很舒服”“做了高光定轴，眨眼不偏移”，以剧情种草的形式推广产品。
视频播出后，大量网友提出AI虚拟人没有真实的眼睛，根本无法试戴美瞳，不可能拥有“佩戴一天很舒服”的真实体验。那这种代言到底违不违法？出了问题谁担责？
有媒体致电相关品牌属地市场监管投诉热线，询问医疗器械产品是否可由AI虚拟人代言。对此，接线人员表示，相关事项已移送属地管理部门滁州市琅琊区市场监督管理局处理。
北京瀛和（广州）律师事务所高级合伙人黄迪表示，广告法第二条将广告代言人界定为“广告主以外的，在广告中以自己的名义或者形象对商品、服务作推荐、证明的自然人、法人或者其他组织”。AI数字人本身不具备独立法律人格，无法成为广告代言人。AI角色为纯虚拟形象，本身不受广告法代言人条款约束，但广告主仍须对广告内容真实性负责，否则广告主需承担虚假宣传等法律责任。
编辑|程鹏**盖源源**
校对|张锦河 封面图片来源：截图!Image 14: 图片本文转载自法治日报综合自中国青年报、南方都市报
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Key Quotes
> AI digital humans themselves lack independent legal personality and cannot become ad endorsers.
Tags
AI Virtual Human
Technology Regulation
Advertising Compliance
AI Commercialization
Social Issues
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