Title: 财经大 V 及旗下百亿私募，双双被罚！ | BestBlogs.dev
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Published Time: 2026-08-11 21:32:00
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财经大 V 及旗下百亿私募，双双被罚！
The Central Securities Regulatory Bureau imposed administrative penalties on the hundred‑billion‑RMB private fund Qijia Private Fund and its influencer‑type actual controller Qi Junjie for illegal public fundraising promotion, emphasizing the compliance red line between social media and private‑fund fundraising. Follow·
Yesterday·963 words (about 4 min)
AI Summary & Key Points
Summary
CCTV Finance reported that on August 10, the Hainan Securities Regulatory Bureau issued an administrative regulatory measure ordering correction and recording a credit‑record entry for Qijia Private Fund, which manages assets exceeding one hundred billion RMB, and its actual controller Qi Junjie. The penalty stems from Qi Junjie’s use of the social‑media account “Qi Junjie Looks at Finance” to promote private funds to an unspecified public, violating the Regulations on the Supervision of Private Investment Funds and other statutes. Experts note that private funds may only be offered to qualified investors; the influencer’s fan base essentially constitutes an unspecified public, making it an illegal public offering. The regulator will implement the “Measures for the Online Marketing of Financial Products” on September 30, 2026, further cracking down on the “social media + private fund” model and requiring private‑fund institutions to return to compliant investment‑research fundamentals.
Main Points
* 1. Qijia Private Fund and its actual controller were penalized by regulators for illegally publicly promoting private funds.
The Hainan Securities Regulatory Bureau determined that they promoted to unspecified parties via newspapers, the internet, and other channels, violating the exclusivity requirement for private‑fund fundraising, and recorded the violation in the credit archive.
* 2. The influencer‑driven fan economy on social media has crossed the legal red line of private‑fund “non‑public fundraising.”
Experts point out that private funds may only be offered to qualified investors; an influencer’s million‑fan audience constitutes an unspecified public, representing an illegal fundraising channel that can easily lead to practices such as pooled purchases and proxy holdings.
* 3. Regulators will use the “Measures for the Online Marketing of Financial Products” to further clean up the “social media + private fund” model.
The new regulation, taking effect on September 30, 2026, aims to cut off the traffic‑driven fundraising channel, forcing private‑fund institutions to focus on compliant investment‑research fundamentals.
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央视财经 2026-08-11 21:32 北京
近期 ，有多家私募基金管理公司，因存在相关违规行为，收到监管部门的“罚单”。8月10日，海南证监局公布行政监管措施决定书，一家管理规模超百亿元的私募基金及公司实际控制人，被同步处罚。
相关处罚决定书显示，齐家私募在开展私募基金业务过程中，存在通过实际控制人齐俊杰以及齐俊杰控制的相关主体，开展私募基金募集宣传推介的情形，违反《关于加强私募投资基金监管的若干规定》和《私募投资基金监督管理暂行办法》所规定的——私募基金管理人、私募基金销售机构及其从业人员，在私募基金募集过程中不得直接或者间接通过报刊、电台、电视、互联网等方式，向不特定对象宣传推介。海南证监局决定对齐家私募、齐俊杰采取责令改正的行政监管措施，并记入资本市场诚信档案数据库。
公开信息显示，目前齐家私募的管理规模在100亿元以上，实际控制人为齐俊杰。但是齐俊杰并未出现在公司高管序列，截至目前也未注册为该公司的基金从业人员。其名下自媒体账号“齐俊杰看财经”在喜马拉雅平台上拥有的粉丝数量超过126万，累计播放量超24亿。
南开大学金融学教授田利辉介绍，这一案件踩踏了“非公开募集”的法律底线。私募之所以为“私”，就在于其只能面向特定的合格投资者。而大V动辄百万粉丝的自媒体矩阵，本身就是“不特定公众”的集散地。通过持续的内容输出来筛选、孵化，甚至“收割”粉丝。这是把公开媒体的公域流量，系统性地转化为私募产品的募资渠道。
中国政法大学法与经济学研究院院长徐文鸣表示，财经大V依托粉丝经济为私募基金导流募资，触碰多重法律监管红线，依照监管规定，仅登记管理人或持牌代销机构可以开展私募募资宣传活动，财经大V没有从业资质流量变现模式，容易引发拼单、代持、份额拆分等规避投资门槛行为。
《金融产品网络营销管理办法》将于2026年9月30日落地实施，专家表示，目前监管部门对“自媒体+私募”模式进行整肃，意在斩断流量募资路径，倒逼私募人员深耕投研主业，坚守资产管理合规本源。!Image 15!Image 16!Image 17 猜你喜欢 ▌本文来源：央视财经（ID：cctvyscj） 你会关注 宇树科技，中签号出炉 票房突破2亿元，出品方涨停！“好戏”还在后头 芯片巨头，官宣万亿元大计划 正式上映了！又一重磅电影，点燃暑期档“下半场” 联合国请求支援！中国直升机，紧急出动 *
监制/柯成韵
主编/李天路
记者/范紫霄 编辑/张娅芳 转发，关注！
Key Quotes
> Private fund managers, private fund sales institutions, and their personnel may not directly or indirectly promote private funds to unspecified parties through newspapers, radio, television, the internet, or other means during the fundraising process.
> The reason a private fund is “private” lies in the fact that it may only be offered to specific qualified investors.
Tags
Private Fund
Financial Regulation
Finance Influencer
Social Media
Compliance
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