New Energy Vehicle Penetration Rate Exceeds 70%, Leapmoto...
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新能源车渗透率超 70%，零跑徐军称要先跑通香港市场
Xu Jun, Senior Vice President of Leapmotor, stated at the Hong Kong Motor Show that the Hong Kong market, with its right-hand drive British standards and discerning users, is a key springboard for entering global markets such as the UK and the US; meanwhile, the penetration rate of new energy vehicles in Hong Kong has exceeded 70%, with domestic brands dominating. 第 第一财经Follow·
Yesterday·868 words (about 4 min)
AI Summary & Key Points
Summary
This article reports on the interpretation of Leapmotor's Hong Kong market strategy by Xu Jun, Senior Vice President and COO of Leapmotor, during the 2026 Hong Kong Motor Show. Xu Jun believes that Hong Kong's value lies not only in sales but also in its market threshold — Hong Kong adopts the right-hand drive British and American automotive systems and certification standards, and its users are discerning. Succeeding here is equivalent to obtaining a pass to Australia, New Zealand, and the UK. The article cites data from Xu Niansha, President of the China Machinery Industry Federation, showing that from January to May 2026, China's new energy vehicle exports increased by 1.1 times year-on-year, with a market share in Hong Kong exceeding 70%. The Hong Kong auto market has rapidly shifted from being dominated by imported cars to being led by domestic brands. In May, domestic brands accounted for more than half of the top 10 new private car registration brands, and all top 10 models were new energy vehicles. Leapmotor has been in Hong Kong for a full year, showcasing multiple models, including the Lafa5, priced from HKD 249,900, which will be launched in Hong Kong, Europe, and the Australia-New Zealand market. Leapmotor's global cumulative deliveries have exceeded 1.5 million units.
Main Points
* 1. The Hong Kong market is a strategic springboard for domestic new energy vehicles to enter the UK and US markets.
Leapmotor executive Xu Jun pointed out that Hong Kong adopts the right-hand drive British and American automotive systems and certification standards, and its users are discerning. Succeeding in this market is equivalent to obtaining a pass to Australia, New Zealand, and the UK, with its value far exceeding that of a single sales market.
* 2. The new energy vehicle penetration rate in Hong Kong has exceeded 70%, with domestic brands dominating.
Data from the China Machinery Industry Federation shows that from January to May 2026, China's new energy vehicle exports increased by 1.1 times year-on-year, with a market share in Hong Kong exceeding 70%. In May, domestic brands accounted for more than half of the top 10 new private car registration brands in Hong Kong, and all top 10 models were new energy vehicles.
* 3. Leapmotor accelerates its global expansion, with the Lafa5 set to enter the European and Australia-New Zealand markets.
Leapmotor showcased multiple models at the Hong Kong Motor Show, including the Lafa5, priced from HKD 249,900. It will be launched in Hong Kong and 26 European countries in June, and will enter the Australian and New Zealand markets in August, commencing global mass deliveries.
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葛慧 2026-06-18 23:43 上海
2026.06.18
本文字数：809，阅读时长大约2分钟 **作者 |**第一财经 葛慧
“出海，是要把世界的标准装进你的产品里，再走向全世界。”
2026年6月18日，在香港车博会现场，零跑高级副总裁兼COO徐军对香港市场的战略定位，给出了一个不同于行业的解读。
在他看来，香港的价值远不止于一个销售市场，其特殊性在于其市场门槛。他认为，香港走的是右舵的英美汽车体系与认证标准，这意味着在香港走通了就能走向英美国家。同时，香港用户非常挑剔，要能满足这些用户的需求，相信全球其他国家的需求基本上都能满足。“在香港这样的市场中跑通了，就相当于我们拿到了澳大利亚、新西兰，还有英国的通行证”。
这一判断与香港新能源汽车市场的快速迭代形成了共振。
中国机械工业联合会会长徐念沙在此次香港车博会上表示，今年1到5月份，中国汽车出口超400万辆，新能源汽车今年累计出口183.3万元，同比增长1.1倍，在香港的市场占有率更是超过了70%。
香港车市曾长期以进口车为主，目前市场已经快速被国产新能源品牌抢占份额。根据中汽数研统计的5月中国香港汽车销量，极氪、小鹏、smart、名爵、埃安等国产品牌均实现增长，丰田、本田、奔驰、宝马等传统海外品牌同比或增速放缓，或呈下滑态势。
在香港5月私家车新车登记品牌榜中，中国本土品牌在TOP10中占据半数以上。此外，TOP10车型也都是新能源汽车，香港市场的电动化转型已进入成熟期。
2025年，零跑于首届香港车博会前进入香港市场，已满一年。本次车博会上，零跑展出了已在香港销售的C10、T03、B10车型，以及首次公开亮相的A10、D99和Lafa5。该公司此次上市的Lafa5售价24.99万港元起，将于6月陆续登陆香港及欧洲26个国家和地区，8月进军澳大利亚、新西兰，开启全球化规模交付。
根据零跑在此次香港车博会上公布的最新数据，公司目前全球累计交付量已正式突破150万辆。 微信编辑| 雨林 ·联系我们 线索爆料：bianjibu@yicai.com 商务合作：business@yicai.com 推荐阅读
“伊朗队突然被勒令立即离开美国”
 阅读原文Key Quotes
> Going global means incorporating the world's standards into your product, and then heading out to the world.
> If you succeed in a market like Hong Kong, it's equivalent to obtaining a pass to Australia, New Zealand, and the UK.
Tags
New Energy Vehicles
Overseas Expansion Strategy
Hong Kong Market
Leapmotor
Industry Trends
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