Title: 记者实探 ChinaJoy：重磅新品游戏集中亮相，玩家排队试玩 | BestBlogs.dev
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Published Time: 2026-08-01 16:22:00
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记者实探 ChinaJoy：重磅新品游戏集中亮相，玩家排队试玩
A reporter covers the 23rd ChinaJoy, noting sustained exhibition scale and crowd enthusiasm, with multiple new games unveiled and AI hardware along with generative tools deeply integrated into the gaming industry as new highlights. Follow·
Yesterday·1912 words (about 8 min)
AI Summary & Key Points
Summary
A Securities Daily reporter provides on-site coverage of the 23rd ChinaJoy. The event attracted 902 companies across 140,000 square meters, with foreign enterprises accounting for approximately 30%. The first half of the article reviews on-site popularity: NetEase's classic titles and new products saw long queues for trials, while Tencent and ByteDance showcased multiple new releases. Perfect World Pictures announced collaboration with South Korea's NC to bring 'Eternal Tower 2' to mainland China with its first offline trial. The second half focuses on AI: the exhibition featured a cutting-edge technology zone with humanoid robots, AI smartphones, smart rings, and AI companion robots. AI generative tools have also entered game production workflows, with ShadowOptics claiming its large model can reduce initial asset creation from days to minutes. The article primarily presents on-site observations with comprehensive information but limited analytical depth.
Main Points
* 1. ChinaJoy maintains high scale with 902 exhibitors and 30% foreign participation.
The event gathered companies from 35 countries and regions, covering 140,000 square meters, with players queuing to try out games, showing unabated enthusiasm.
* 2. Leading companies showcase classic IPs alongside new titles, with new game trials becoming traffic hubs.
NetEase presented classic games and new products simultaneously, Tencent brought 'Land of the Dawn: World' and other new titles, while ByteDance's Morning Light Year showcased 'Codename: Showdown' among others.
* 3. AI attributes prominent at the event, with smart hardware and robots taking center stage.
The venue featured the Vision Future frontier technology zone, attracting audiences to experience AI smartphones, smart rings, and AI companion robots.
* 4. AI generative tools enter game asset production, significantly reducing creation time.
ShadowOptics Hyper3D supports single-asset and scene generation, compressing initial asset creation from days to minutes while accelerating multi-solution verification and content iteration.
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吴志 2026-08-01 16:22 广东
7月31日至8月3日，第二十三届中国国际数码互动娱乐展览会（ChinaJoy）在上海新国际博览中心举行。许多玩家来到场馆便直奔游戏产品试玩、互动区域。证券时报记者在现场看到，不少游戏产品展位被“里三层、外三层”围得满满当当。
本届 展会共吸引参展企业 902家，展出面积14万平方米，汇集全球35个国家和地区的数字内容及技术企业参展。本届展会共吸引外资企业267家，占比30%。
ChinaJoy既是游戏企业展示游戏产品、游戏文化，与玩家沟通互动的重要平台，也是玩家体验精品游戏内容、感受行业前沿科技的重要途径。
（正在试玩游戏的玩家）
网易展台历来是ChinaJoy热度最高的展台之一。今年网易旗下《梦幻西游》《永劫无间》《逆水寒》《燕云十六声》《第五人格》等经典游戏与热门新品共同登上ChinaJoy舞台，相关游戏排队试玩、打卡互动大排长龙。
（经典游戏展台前热度不减）
一些新游戏产品展台同样人流如潮。今年，腾讯在多款经典产品之外，带来《洛克王国：世界》《粒粒的小人国》《彩虹六号：攻势》等新品；字节跳动旗下朝夕光年今年亦有《代号：对决》《SlashZero》《毛仔别打啦》等新品亮相。
（朝夕光年新游亮相）
7月30日，世纪华通旗下盛趣游戏宣布将与韩国游戏网络巨头NC共同推动大型次世代奇幻MMORPG（大型多人在线角色扮演游戏）《AION2》（中文译名：《永恒之塔2》）未来在中国大陆地区的上线运营。7月31日，《永恒之塔2》亮相ChinaJoy，并在世纪华通展台首次面向国内玩家开放线下试玩。
《永恒之塔》于2008年问世。2009年，《永恒之塔》正式进入中国市场，由盛趣游戏代理运营，成为国内MMORPG市场的重要代表产品之一，并由此开启了双方长达17年的合作历程。
除了依旧火热的游戏产品展台，走进场馆，证券时报记者明显感受到，今年ChinaJoy展会的AI、科技属性明显更强了。展会提出的“与AI同游”不是一个口号，AI已深度融入游戏产业的各个环节中。
本届展会还设立了Vision Future前沿科技展区，重点聚焦人形机器人、智能穿戴设备、空间计算以及人工智能软硬件一体化应用等前沿领域。包括宇树科技、逐际动力等在内的数十家科技企业集中亮相。
（宇树科技产品亮相ChinaJoy）
场馆内，AI手机、智能眼镜、智能戒指等智能硬件产品吸引大量观众驻足。上海基维久智能科技有限公司此次携智能戒指参展，玩家戴上智能戒指后，通过手势即可无触碰操作平板电脑等硬件设备。
（用户试戴智能戒指）
据公司介绍，该产品可支持手机、电脑、车载系统、电视、投影仪等智能终端，其搭配手机、掌机等游戏设备，可以用手势替代传统游戏手柄，带来更流畅的游戏体验。
高通骁龙主题馆也是历年ChinaJoy展会的热门馆。在本届展会上，其重点展示了AI手机、电脑、耳机、智能眼镜等端侧智能硬件及多款AI驱动机器人产品。
AI潮玩是一个发展迅猛的新兴赛道，多家企业在本届展会上展出了相关产品。深圳市卡瑞颂科技有限责任公司展台上，一款名为“仔仔”的AI陪伴机器人备受粉丝关注。
（厂商展出的AI陪伴机器人产品）
公司相关负责人向记者介绍，该产品全身有7个触摸点，用户触碰不同位置，玩偶可感知到用户的情绪，并作出不同的动作和声音反馈。除了硬件，该产品配套的APP内置有互动剧情，玩家通过互动剧情的进展，可体验AI陪伴机器人不同的成长阶段。
随着AI技术的发展，AI工具已经深度渗透到游戏的创作运营中。本届展会上，腾讯游戏的多款自研AI创作工具就首次线下开放体验。
影眸Hyper3D展示了公司最新的Hyper3D Rodin Gen-2.5大模型和即将发布的世界生成模型WorldGen。公司联合创始人曾初啸向记者介绍，在游戏开发中，Hyper3D主要可以从“单资产生成”和“完整场景生成”两个层面提升内容生产效率。
“在单资产生成方面，其提供五档可调的思考深度，生成耗时在4秒至80秒之间，对应从快速草稿到千万面级高精度资产的不同生产场景。在场景生产方面，即将上线的世界生成模型Hyper3D WorldGen实现了输入一张图片，即可生成包含物体、物体关系和物理约束的完整3D场景。”曾初啸说。
曾初啸表示，相较传统开发流程，其可将部分资产首版制作从过去的数天甚至数周压缩到分钟级，同时可减少低模制作、细节雕刻、材质生成、场景摆放和物理属性配置等重复劳动，让团队可以更快地完成多方案验证和内容迭代。 责编：李丹 校对：苏焕文
**!Image 17**
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**!Image 19: 图片**Key Quotes
> Compared to traditional development processes, it can reduce initial asset creation from days or even weeks to minute-level, while eliminating repetitive tasks such as low-poly modeling, detail sculpting, material generation, scene placement, and physical property configuration, allowing teams to complete multi-solution verification and content iteration faster.
> In single-asset generation, it offers five adjustable thinking depth levels, with generation times ranging from 4 seconds to 80 seconds, catering to various production scenarios from quick drafts to million-face-level high-precision assets.
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AI Products & Applications
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